PERSONALITY - PERCEPTION WE SEE OUR LOOKS: Neatly groomed. Skin Tone. Structure of the body - Fat , Thin Types of consumer behavior There are four main types of consumer behavior: 1. Complex buying behavior This type of behavior is encountered when consumers are buying an expensive, infrequently bought product. They are highly involved in the purchase process and consumers’ research before committing to a high-value investment. Imagine buying a house or a car; these are an example of a complex buying behavior. 2. Dissonance-reducing buying behavior The consumer is highly involved in the purchase process but has difficulties determining the differences between brands. ‘Dissonance’ can occur when the consumer worries that they will regret their choice. Imagine you are buying a lawnmower. You will choose one based on price and convenience, but after the purchase, you will seek confirmation that you’ve made the right choice. 3. Habitual buying behavior Habitual purchases are characteri